Can you guess what Love Actually and B2B copywriting have in common?

Can you guess what Love Actually and B2B copywriting have in common?

If you're anything like me, you'll have seen the Christmas classic at least a hundred times. Possibly during every season of the year. And there's a good reason for this - the intertwining storylines and devastatingly typical character arcs make it hard not to love. But the cinematic masterpiece draws parallels, I've noticed, to something [...]