Can you guess what Love Actually and B2B copywriting have in common?

Can you guess what Love Actually and B2B copywriting have in common?

If you're anything like me, you'll have seen the Christmas classic at least a hundred times. Possibly during every season of the year. And there's a good reason for this - the intertwining storylines and devastatingly typical character arcs make it hard not to love. But the cinematic masterpiece draws parallels, I've noticed, to something [...]

What do employers really want in a cover letter for creative jobs?

What do employers really want in a cover letter for creative jobs?

From: no-reply: Unfortunately, we have decided to progress other candidates at this time. And no, we don't provide feedback. Much like anything you produce online, you don't have long to make an impression before people close the tab and move on. Nothing much rides on whether someone reads this post, likes my pic, or shares [...]

Who am I?

Who am I?

Journalist, content creator, waitress Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I'm exactly as described above, and I'm here to document the realities of being a creative in a 9-to-5 world where I also need to make money. I’m just getting this new [...]