Can you guess what Love Actually and B2B copywriting have in common?

Can you guess what Love Actually and B2B copywriting have in common?

If you're anything like me, you'll have seen the Christmas classic at least a hundred times. Possibly during every season of the year. And there's a good reason for this - the intertwining storylines and devastatingly typical character arcs make it hard not to love. But the cinematic masterpiece draws parallels, I've noticed, to something [...]

What do employers really want in a cover letter for creative jobs?

What do employers really want in a cover letter for creative jobs?

From: no-reply: Unfortunately, we have decided to progress other candidates at this time. And no, we don't provide feedback. Much like anything you produce online, you don't have long to make an impression before people close the tab and move on. Nothing much rides on whether someone reads this post, likes my pic, or shares [...]

How to know whether your “dream job” is right for you

How to know whether your “dream job” is right for you

At some point in each of our lives, we will do a job that doesn't fulfil us. Usually, many of us will get our "in between" jobs out of the way during our student years, or shortly after. For those of us who come to find employment in unfavourable establishments later in life, we can [...]